The US has know this product for a while - hair mascara to cover roots of grey hair. Like a normal mascara, the product consists of a small brush you can use to touch up to whiskers.
The hair mascara is especially popular with women why color their hair - which is kind of obvious. These are the ones most likely to get grey hairs. Now it seems this product is being imported into Europe also, through the website espacenanas.be - meaning "space for chicks.be". The product will first be imported into Belgium, as this is where it is being shipped from and distribution costs need to stay low at first in the testing. So basically, the french belgian will have a way of hiding their "cheveux blancs " (french for white hair) pretty soon now also!
We're quite curious to see how the product will take off. Some people say it's kind of fry, which isn't a good thing off course...We'll see! Maybe it will take off!